DIY Shutters, Doors & Blind Sales Oct 08

DIY shutters, self install folding sliding doors and DIY wood blinds continue to be popular with UK shoppers. While many retailers in the DIY / home improvement market publish figures showing a decrease in sales, The California Company has reported positive sales figures for the past 4 weeks, mid September through mid October 2008.

"There is no doubt that these are trying times for the economy. People are definitely concerned about the tumultuous times in the financial markets and this was bound to have an impact on the retail environment. With large retailers such as John Lewis and Marks & Spencer publishing figures reflecting a dip in consumer spending, it's clear that retailers need to remain sharp and customer focussed to remain competitive in these times.

Despite this, we are pleased that the DIY market seems to be remaining buoyant. Sales of DIY shutters for self installation, Folding Sliding Doors and our easy install wooden blinds have increased year on year, but I don't for a second think this is purely down to our good fortune" commented Company Director Murray Clark.

"We have invested significantly in our shutters, doors and blinds ranges and improved our customers shopping experience quite markedly with the launch of our new website. This has helped DIY savvy shoppers find the whole shutters shopping process in particular much easier to navigate, hence our sales remaining steady.

As more DIY able customers look to save money, undertaking DIY shutters installation is a good avenue to pursue. Our shutters, doors and blinds are priced exceptionally competitively, without compromising quality. Something we are seeing more and more customers recognise and appreciate. So long as we stick to this ethos, we are confident we'll see more and more DIY inclined customers come our way"

The California Company is based in Hove, East Sussex and is the UK's leading retailer of custom made plantation shutters for DIY installation. In addition to shutters, The California Company retails folding sliding doors and wooden blinds for self installation. For more information, call 0845 123 5661 or visit www.csbcretail.com.