Money Week August Article - Using the Recession to Your Advantage

The face behind the success that is The California Company, Murray Clark, is featured in one of the August editions of Money Week.

Money Week is the Uk's biggest selling weekly business publication, which not only sells across the UK, but also has an online publication which is seen by over 380,000 businessmen.

The article is an interview piece which highlights the struggles needed to overcome when first setting up a business, and how a new business becomes a huge part of your personal life. The magazine highlights the difficulties in starting up a business and the need to constantly spot ways to reduce outgoings, even if it does mean having to set up shop in a spare room to begin with.

Murray spotted a need for a company supplying DIY shutters in the UK. Being somewhat of an entrepreneur from a young age "selling compilation tapes" to fellow pupils at his high school. Having an eye for money making oppertunities has certainly no hindered his success.

Continuing to focus on cost cutting has certainly helped busienss progress. Utilising the lower costs which have been generated by the recession to his advantage, Murray and The California Company have had an extremely fruitful financial year, which means that business focus has moved abroad...

The article is featured both in an August publication of Money Weekly and the online version.